Founded by Franz und Rosa Schneider

Production of split pins and stampings made of hard board for the doll industry

From subcontracting to toy manufacturing

The first roly poly toy made of deep drawing is produced

Construction of the first company building in the Siemensstraße

Production of roly poly toys, nodders and articles for fairs made of paper mache

Production of wheeled animals made of plush

Co-founding and first participation in the 1st International Toy Fair in Nuremberg

Design of the "rolly toys" trademark

Trademark registration at the German Patent Office, since then "rolly toys" is worldwide protected

Installation of the first injection molding machine

New production era of roly-poly made of plastic starts

Expansion of toy production with the help of blow moulding process

Development and presentation of the first tricycle tractor

Construction of the company's own production tool

Construction of the production hall at "Bahnhof South" with its own rail connection. Today known as "Werk II" in the Franz-Schneider-Straße in Neustadt near Coburg.

First production of the Mercedes children's vehicle made of polyethylene

Presentation of the first four-wheel tractor, Massey Fergusson, in scale 1:4

Construction of a branch by son and Mrs. Irmgard Schneider in St. Lucia di Pive - Northern Italy

Specialization in rational metal production

Gernot Schneider (Graduate in Engineer) takes over the management of rolly toys in Neustadt near Coburg

Type-changing transformation of the company into a GmbH & Co. KG

Franz Schneider withdraws from the operative business

Expansion of the company by Gernot Schneider and his wife Irmgard

Development of the winches, one of the first functional attachments and a Longseller until today

Reconstruction and expansion of the logistics area at the Neustadt location

Construction of a modern parts warehouse as a preliminary stage for the finale assembly

First coveted award "Spiel Gut" for a sand toy - followed by many others

The rollyMega Trailer, a fully functional three-way tipper trailer for the rolly toys children vehicles ids off the production line and is firmly established in the product range

The rollyMega Trailer is awarded with the prestigious design award "IF Award"

Further expansion of the logistics area through a modern high-bay warehouse

Company founder dies at the age of 87 years

Frank R. Schneider, the son of Gernot Schneider, and Irmgard Schneider become managing partners

Presentation of the World's first pedal truck, a unimog, at the toy fair in Nuremberg

"Red Dot" for outstanding design of the rolly toys wheelbarrow

Start of the substantial expansion of plant II in the Franz-Schneider-Straße

Co-founder Rosa Schneider dies at the age of 92 years

Production of more than 250.000 childern's vehicles per year by 30 blow and injection moulding machines each on 36.000m²

Frank R. Schneider is firmly committed to the family owned company based in Neustadt near Coburg

In the future rolly toys will serve further as a premium brand at a high level and with dedicated employees, will again go on the offensive with impressive expansions of the product range.

rolly toy has ..."what it takes for playing!"

Logos from 1947 until today